What Is SEO And How It Works

Without SEO, a website or blog cannot rank.

What is SEO and how it works? How does SEO work on Google? Is it important to survive on the internet? Whenever a website or blog is developed, the webmaster or blogger thinks that they can rank well in search engines without SEO. Hundreds to thousands of articles are published every day and there is an enormous number of websites and blogs. To stand out from the crowd, every web page needs SEO. So let’s try to know its basics.

What Is SEO?

The full form of SEO is search engine optimization. It is a process of improving the quantity and quality of website traffic. There can be different sources of web traffic, such as social media and search engines. The purpose of SEO is to check where the traffic is coming from, what is the interest of users/visitors, and how to boost the overall performance and ranking of a website.

Unpaid traffic originates from a variety of searches. The major examples are video search, image search, academic search, industry-specific vertical search engines, and news search. Paid traffic, on the other hand, comes from Google AdWords, Linkedin Ads, Facebook Ads, and Twitter Ads. Both of these forms are good if used properly and efficiently. Some website owners and bloggers go with cheap traffic generation sources, such as buying views from services providers of Fiverr, Upwork, and Freelancer. Google does not like these types of views and may penalize a site if the quality of traffic is not up to the mark.

You may also like: Tips To Find Freelance Writing Jobs

SEO In Digital Marketing

How SEO works in digital marketing? The main role of search engine optimization is to increase the exposure of a company website or blog. Search engines rank the site well and potential customers can find it easily. Besides, a lot of visits can be generated using the right kinds of SEO techniques.

When customers look for specific services online, they want to ensure that they land reliable web pages and if a digital marketing service provider’s site is seen, he or she may get lots of orders and many views will be generated. Thus, we can say that the success of digital marketers depends on how well their websites and blogs perform and what is the percentage of customer satisfaction.

Different Types Of SEO

There are various types of SEO, but the major ones are discussed below.

1. On-Page SEO — It is done inside the site. It involves adding a proper description, keyword/keyphrase, title, subtitle, and other things to every post or page. Ideally, the length of a title should be 55 to 60 characters, and it must contain the main keyword. Also, headings and subheadings should be inserted throughout the post to make it look readable and understandable. Last but not least, alt text is needed for every image you use in a post or on a page. Let’s not forget about writing articles from an SEO point of view. What is SEO writing? In its simplest form, it is the process of inserting keywords in the content body naturally and writing 100% unique and valuable content.

2. Off-Page SEO — Off-page SEO focuses on increasing the authority of a domain in a number of ways. For example, guest posts are written, backlinks are created, and social media marketing is done in a way that looks both friendly and professional.

You may also like: How To Start A Digital Marketing Career

How Does It Work?

After knowing what is SEO in digital marketing, we are going to see how it works in other industries/markets to rank all types of sites in an appropriate way. When both on-page and off-page SEO are taken care of, search engines begin crawling different pages and posts of a site. Crawling is done by following links they discover.

Next, they index the site, which is the process of deciding whether the content is useful and should be crawled or not. If the content is duplicated or looks invaluable, indexing will not be done. Finally, ranking is done based on the overall quality and usefulness of a site. There are hundreds of ranking signals that Google and other search engines use to sort and rank posts and pages.