Google trends is one of the most extensively used platforms.
Is Google trends reliable? One of my friends once asked me and I smiled and said ‘yes, it is.’ In fact, it is widely used and trusted for better rankings in search engines. Every day, hundreds to thousands of webmasters and bloggers use this site to find what is trending in Google and how to write quality content.
It won’t be wrong to say that Google trends is a remarkable project by Google. It helps analyze top search queries instantly and then you can create content accordingly. In August 2008, the search engine giant launched Google Insights for Search, which is a complex and advanced platform. In September 2012, it was merged with Google Trends to provide people with better and more detailed data on a daily basis.
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Use Google Trends For SEO
How to use Google trends for YouTube? Whether you use this amazing site for YouTube or articles, you can depend on it for daily searches and for getting maximum exposure in a short time. It’s safe to say that many SEO experts use this Google service to better rank their clients’ sites and blogs. There are a few ways to get the best out of this platform.
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1. Know What Is Your Niche
You now know that Google trends can get you more and more views and may increase AdSense earnings and sales with time. However, it should not be confused with a keyword planner. A keyword planner is a tool that you can use to find and plan keywords for all types of articles. Compared to this, Google trends only show things that are trending on Google on a specific day or week. Thus, you need to find your niche and know the difference between Google trends vs keyword planner. Based on your keywords, you can search Google for relevant articles to gain inspiration. This will not be possible if your niche is not clear to you. For instance, if you own and manage a website on celebrities, not only your keywords should be related to it but also the information you provide to the reader should be trending on Google.
2. Know Both Local And International Trends
Did you ever get the chance to read a case study on Google trends? If the answer is ‘no,’ I suggest you check the one as soon as possible. It will give you an idea of how important it is to know both local and international trends. For instance, if you live in the United States, you can check it to know what types of posts are receiving the most views and this will help you create top-notch content. In case your audience is international people, you can check different countries’ trends too. Google trends map gives insights into local SEO. It also provides detailed information on shipping options and by looking at it, you can easily and quickly create different customized marketing campaigns for varying regions or countries.
3. Know What Your Competitors Do
One of the core benefits of Google trends is that it can help you know what your competitor websites or blogs are doing and how to beat them every single day. There is a graph present in Google trends that will clearly show what Americans prefer and what Europeans are looking for. In simple words, you can check the preferences of your target audiences and will have an idea of how your competitors are coming up with the expectations of people.
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