Outlook can ease your work in a lot of ways.
When it comes to determining which is better: Outlook vs Gmail, most people think that Gmail is good because it is powered by Google that’s the search engine giant. To an extent, it is true but for email marketing, Outlook seems to be better than Gmail. Before we get to know how, let’s take a brief look at what it actually is.
Outlook.com is a comprehensive and popular personal information manager web application by Microsoft. It is known to provide users with various facilities, options, and advantages and consists of different task services, contact lists, and webmail and calendar options. Originally founded in 1996 by Jack Smith and Sabeer Bhatia, Microsoft acquired this web service in 1997 and launched it as MSN Hotmail. It is one of the core parts of the Windows Live suite of products. Today, Outlook is used by hundreds to thousands of people across the globe to send and receive emails.
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Outlook For Email Marketing
If you are into social media marketing, digital marketing, or email marketing, you will have an idea that there are various pros and cons of Gmail vs Outlook and that the latter is better than the first because of its many features and unique options. Here is how it can benefit marketers in the best possible ways.
1. Easy To Integrate
No doubt, Gmail vs Outlook security systems are the best. It means both provides users with utmost safety and privacy, but compared to Gmail, Outlook is easy to integrate. Startups and established company owners can send multiple emails, save contacts and adjust calendar dates according to their desires. For email marketers, the Microsoft app is good because it can help them communicate with potential customers in a matter of seconds. Also, the application comes with a user-friendly interface.
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2. Organize Messages
There are so many advantages and disadvantages of Microsoft outlook for online marketers. One of them is that you can organize plenty of emails using one or two options/buttons. It should be noticed that every email marketer has his/her own way to organize messages in the mailbox. Some of them sort emails from newest to oldest, while others love creating folders for specific clients or target audiences. Based on your requirements, you can organize bulk emails. On the other hand, Gmail does not offer many options to organize emails.
3. Access The Mailbox Without The Internet
Is Outlook worth it? Yes, it is. In fact, you can use this service to access your mailbox offline. It means when the internet is gone or you are out of the reach, you can open the emails to know who is trying to contact you. Those who love traveling or have to go outdoors for work should consider outlook because Gmail is not accessible without the internet but outlook emails can be read and forwarded whenever they want. In short, you can continue replying to important emails and can promote products and services via email even if the internet connection is out of your reach.
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